— İzmir, Türkiye — Portfolio

Gülşah Küçükcan

Project Manager · Business Analyst · AI Product Discovery & Delivery

İzmir, Türkiye·10+ years in software delivery·gulsah.kucukcan@gmail.com·LinkedIn

I turn ambiguous problems into software teams can actually build — and, increasingly, into AI-powered products worth building. Ten-plus years across healthcare, retail and enterprise software have taught me that the hard part is rarely the technology; it's getting the right people aligned on the right problem.

01 — About

A Computer Engineer who moved into the room where decisions get made

I'm a Project Manager and Business Analyst with over ten years in software and technology, including seven-plus years leading end-to-end delivery for cross-functional teams. My background is in Computer Engineering — a foundation I use daily, not to write production code, but to ask sharper questions, evaluate trade-offs honestly, and work as a genuine peer to engineering rather than a translator standing outside it.

I've spent my career at the point where business needs, product decisions and engineering constraints meet — across healthcare, retail and enterprise software, and more recently, AI-powered products. What stays constant is the work itself: understanding a problem well enough to scope it properly, aligning the people who need to agree on a direction, and staying close enough to delivery that scope, risk and quality don't quietly drift.

Outside of AI product work, I care a lot about how teams function as teams — which is part of why this site has a whole section on that, not just a list of tools I know.

Project & Delivery

Project ManagementAgile / ScrumEnd-to-End DeliveryRisk & Dependency ManagementResource & Task Planning

Business & Product

Business AnalysisRequirements EngineeringUser Stories & Acceptance CriteriaProcess MappingProduct StrategyKPI Definition

Stakeholder Management

Client ManagementExpectation ManagementCross-functional CollaborationPresentation & Reporting

Technical

SDLCAPI IntegrationAI & Data ProjectsSQLPower BIUAT & Regression Testing

Career at a glance

Now
Founder & Product Owner — AI-Powered Personal Products & Experiments
2025 — 2026
Project Manager & Business Analyst — AI-powered healthcare analytics platform, U.S. hospital network
2020 — 2025
Project Manager & Business Analyst — Healthcare applications suite, U.S. clinicians & home health aides
2019 — 2020
QA Specialist — Biographical database platform, major Turkish university
2018 — 2019
Brand & Product Manager — E-commerce platform launch, agricultural products company
2017
Business Analyst — Operational BI & workflow optimization, insurance company
2016
Software Developer — Hyperbaric chamber control software, industrial systems company
2015
Business Analyst & Software Tester — Heavy equipment simulation software, learning technology company

02 — General Projects

Delivery work across healthcare, retail and industrial software

A selection of the software delivery work that shaped how I manage projects today. Company names are withheld at my employers' and clients' request — the work, my role, and my responsibilities are described exactly as they were.

Aug 2020 – Aug 2025Healthcare software client, U.S.

Healthcare Applications Suite

Managed an 8-member cross-functional team delivering and maintaining five integrated healthcare applications used by doctors and healthcare aides across the U.S.

  • Owned end-to-end project activities — planning, prioritization, task allocation and delivery tracking — within an Agile environment
  • Translated client requirements into technical documentation, user stories and acceptance criteria
  • Coordinated maintenance, enhancement and API integration work across all five applications
  • Led daily Scrum meetings and kept engineering, clients and business stakeholders aligned
Jul 2022 – Jun 2023Retail client, U.S.

Warehouse Management System

Managed the full delivery lifecycle of an Android-based warehouse management system for handheld devices.

  • Defined functional specifications for order packing, inter-store transfers and last-mile delivery
  • Documented end-to-end workflows and use cases against real warehouse operations
  • Planned and coordinated Agile/Scrum delivery across developers, testers and stakeholders
  • Conducted manual and regression testing; coordinated deployment and post-launch fixes
Sep 2019 – Aug 2020Major Turkish university

Biographical Database Platform

Supported development of a web application managing a dynamic database of Turkish-language biographies dating back to the 1800s.

  • Gathered and translated user and client requirements into functional specifications
  • Prepared use cases, workflow diagrams and testing documentation
  • Conducted functional testing and validated database integrity across authors, publications and biographical records
Jan 2018 – Aug 2019Agricultural products company

E-Commerce Platform Launch

Managed the launch and end-to-end operation of an e-commerce platform, including website setup, payment and cargo integrations.

  • Built SEO and digital marketing initiatives to grow brand visibility and online sales
  • Ran market and competitor analysis to shape go-to-market strategy
  • Optimized the online customer journey with suppliers, logistics and agency partners
Jan 2017 – Sep 2017Insurance company

Operational BI & Workflow Optimization

Conducted business and requirements analysis to identify operational issues and define technology-driven solutions.

  • Extracted and analyzed SQL data; built Power BI dashboards for management decision-making
  • Translated business requirements into functional specifications for the development team
  • Ran User Acceptance Testing for new features and enhancements
Mar 2016 – Nov 2016Industrial control systems company

Hyperbaric Chamber Control Software

Developed and maintained control software for diving and hyperbaric chamber systems.

  • Designed software modules, implemented enhancements and resolved defects
  • Integrated applications with PLC systems using the TwinCAT environment
  • Tested and validated software under varying pressure conditions; wrote technical documentation
Feb 2015 – Nov 2015Simulation & learning technology company

Heavy Equipment Simulation Software

Tested heavy equipment simulation software built with Unity and C#.

  • Designed and executed test cases; documented defects with the development team
  • Gathered and validated client requirements for simulation scenarios and interfaces
  • Prepared test plans, bug reports and release documentation

03 — AI Projects

Where product thinking meets AI

I work with AI from a product and delivery angle — figuring out what's worth building, and what it would actually take to ship it. Most of my time sits between the customer, the business and engineering.

I'm not an AI engineer, and I don't try to sound like one in a room full of them. What I bring is the discovery: asking the uncomfortable questions and turning a promising AI idea into something a team can actually commit to.

I don't build AI for the sake of AI. I figure out where it actually creates product and business value.

My approach

01Understand the problemWhat are we actually trying to solve?
02DiscoveryWhat do users, the business and existing systems tell us?
03Explore alternativesWhat are the possible ways to solve it?
04Evaluate trade-offsUX, technology, cost, timeline, scalability.
05Work with engineeringWhat's feasible, and what should we build first?
06PrioritizeWhat's worth the cost and complexity right now?
07ExecuteTurn the direction into work the team can pick up.
08IterateAdjust based on what actually happens.
01

AI Operations Platform

Product Owner / Project Manager

A genuinely complex operations platform — built around multiple interdependent workflows, where turning a business request into coordinated action involved several steps, people and decisions.

The idea was to explore how AI could sit inside that process: helping structure requests, support task execution, connect related workflows and reduce some of the manual coordination around day-to-day operations.

The interesting part wasn't simply adding a chatbot to the platform. We were looking at how the workflow itself could become AI-assisted.

Challenge

The real question wasn't “can we use AI here?” It was: Which parts of the workflow should AI handle, which should it assist with, and where should a person stay in charge?

There were several directions we could take.

One general-purpose agentSimplest to build. Also the most responsibility concentrated in one place.
Multiple specialized agentsClearer responsibilities and better separation of tasks — but more moving parts to coordinate.
AI-assisted, human in the loopLess automated on paper, but gave people the ability to review, guide and take over where judgment mattered.

I worked with engineering to weigh these approaches against reliability, implementation effort, maintenance and the actual needs of the customer. None of them was free — the question was which cost made sense for the value we were trying to create.

Cost consideration

We weren't trying to build the most sophisticated setup. We were trying to find the one that made sense for the customer, the team, the workflow and the budget.

02

Multi-Database AI Product Discovery

Product Owner / Project Manager

Five separate databases, one product idea: a customer describes what they need once, and the system finds the right product information — wherever it lives. The user shouldn't have to know there are five of anything.

User request→Intent / requirement→Relevant data source(s)→Specialized agent(s)→Product / manual→Answer
Challenge

Hiding a genuinely messy data landscape behind one simple conversation.

A — One general-purpose agentFastest to prototype. Also the most likely to get overloaded.
B — Database-specific agentsCleaner per database. Cross-database requests get messy fast.
C — Central routing + specialized agentsMore setup up front — but the direction we explored: read intent, then route.

Engineering weighed in on what mattered most technically — integration effort, how routing would work, what it would take to maintain. My job was connecting that back to what the customer would experience.

Business trade-off

The goal was never the most elegant architecture. It was the one that gave the customer the right answer without costing more to build and maintain than it was worth.

03

AI Learning Assistant

Product Owner / Project Manager

An early concept for a student-facing assistant, worked through with the engineers who'd build it. The obvious version is a chatbot that answers questions. The more interesting version does more than that.

Answer botJust answers the question.
Content navigatorAnswers, and points to the right material.
Interactive assistantDoes both, and generates follow-up practice questions.

The third option was clearly more useful — it was also more to build. We scoped the MVP around what would move the needle for a learner, not around using AI everywhere we technically could.

MVP decision

Can AI make this meaningfully better for a student? That question mattered more than what was technically possible.

How I Think About AI

I don't start with where can we add AI. I start with what problem we're solving, what our options are, what each one would cost us — and only then, where AI actually makes the product better.

User value+Business value+Technical feasibility+Cost+Delivery reality=A product worth building

I apply the same thinking to my own product, Tinvie →

04 — My Own Projects

What I build on my own

Everything above is work I've contributed to as a Product Owner or Project Manager. This is different — things I'm building myself, where I make every call.

← More on how I approach AI product work

Built & owned by me

Tinvie

An AI-powered product I'm building from scratch.

Product
DiscoveryStrategyUX
AI
ModerationSpeech-to-textTranslation
Delivery
PrioritizationTestingIteration

Tinvie is an anonymous emotional-sharing platform — the idea is that how you feel should matter more than who you are. Unlike the projects above, I'm not contributing to someone else's discovery here. I own all of it: strategy, UX, prioritization, the AI decisions.

AI shows up in a few places — moderating content, turning speech into text, translating it. None of that is interesting on its own. What's interesting is deciding the order to do it in.

Recording→Speech-to-text→Moderation→Translation / processing→Delivery

Should audio be processed immediately, or queued? Does every piece of content go through every AI service, or only some? Engineering and I work through these together — safety, experience and cost usually pull in different directions.

This is where I get to own the decisions.

MVP decision

The question isn't only “can we build this?” It's also “is it worth building now?”

Explore Tinvie → tinvie.com

AIDO

Coming soon

What if the people who could build something, actually could?

AIDO is exploring a different way to turn capability into possibility. I'm not ready to say much more yet.

Coming soon.

05 — Team Spirit

Great delivery starts with great teams

Every project I've managed has taught me the same thing in a different disguise: the roadmap rarely fails because of a missing feature — it fails because people didn't really understand each other. Two developers reading the same ticket differently. A client and an engineer meaning different things by "urgent." A tester who doesn't feel safe flagging a risk out loud. None of that shows up on a Gantt chart, and all of it is where projects actually slip.

I take team health as seriously as I take scope and timeline, because I've seen the two are the same problem. A team that genuinely knows how its members work — what makes someone go quiet when they're stuck, who needs to think out loud, who needs quiet to think at all — moves faster with less friction than a team that is simply "aligned" on paper. That kind of trust isn't a soft add-on to project management; it's the thing that makes estimates honest, retrospectives useful, and hard conversations possible before they turn into missed deadlines.

This isn't about forcing fun. It's about building small, repeatable moments where people get to know each other as people, not just as tickets in a sprint — and protecting those moments even when the schedule gets tight, because that's exactly when they matter most.

1:1s that aren't status reports

A recurring check-in where the first question is "how are you, actually" — not "where's the ticket." Status has a stand-up for that; the 1:1 is for energy, blockers, and what's quietly wearing someone down.

A real "how I work" onboarding

New teammates get more than tool access — a short, honest exchange about working styles, communication preferences and what motivates each person, so the team isn't guessing for the first three months.

Retros that look at the team, not just the backlog

Alongside "what slowed delivery," I ask what slowed us as a team — where trust wobbled, where someone felt unheard. Process debt and people debt get tracked the same way.

Cross-functional show-and-tells

Engineers, QA, business and design walk each other through their own work directly, in their own words — so respect is built on seeing the work, not just hearing a summary of it.

No-agenda time, protected on purpose

A recurring slot with nothing to deliver — coffee, a walk, a shared lunch. It's the first thing that gets cut under pressure, and exactly the thing that pays off when pressure hits.

Wins named out loud

Not just launches — the unglamorous saves: the bug caught before it shipped, the risk someone flagged early enough to matter. Naming those keeps people willing to speak up next time.

06 — Background

Education & certifications

B.Sc. in Computer Engineering — İstanbul Bilgi University
2010 – 2014
Professional Scrum Master I (PSM I) — Scrum.org
Project Management Certificate — Bahçeşehir University
2020
Practical Application of Generative AI for Project Managers — PMI.org

Languages & additional expertise

English — C1Artificial IntelligenceKPI & Data AnalyticsSoftware TestingDigital Project Management
Gülşah Küçükcan — Product & Project Manager | AI & Digital Products